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OpenX API – The theory behind OpenX Campaigns and eCPM (PART 3)
Today we are going to talk about OpenX Campaigns. First let us start with identifying that types of campaigns that are available in OpenX. Contract – a campaign with a daily limit spread out evenly over time Contract Exclusive – the same daily limit as in a regular contract campaign, but has a weight parameter which [...]
OpenX API – Advertisers (PART 2)
Before we start looking into specific components of the OpenX API, let us quickly overview the hierarchy the actual OpenX entities. The following diagram is a gross oversimplification (it does not refer to many other crucial entities like Agency or Channel – those will be covered in later tutorials) but should be enough to quickly grasp the [...]
OpenX API – Introduction (Part 1)
We use OpenX frequently at BlackRiver as the most open and customizable ad serving platform both for many of our clients and our own internal projects. Unfortunately, with the introduction of the commercial OpenX-based services, like the hosted packages, paid consulting and the OpenX ad network, the amount of documentation for the community edition of OpenX (open-source) [...]